In this conversation with DMN editor-in-chief Kim Davis, Matt describes how consumer needs are now driven from the sidewalk, and the importance of brands keeping their ears to the ground to understand consumer desires, which messages resonate, and whether brand safety issues are on the horizon.
With the oldest millennials now approaching 40 years old, this disruptive generation is no longer comprised of kids looking for video, games, pizza, and the next great selfie. Today’s millennials are the CFOs of the household, the CMOS of culture and soon to be CEOs of The Fortune 500.
In this episode of The Executive Innovation Show Podcast, Carrie Chitsey speaks with Matt Britton. Matt Britton is the author of Youth Nation, a best-selling book on building remarkable brands in a youth-driven culture. He is the CEO of Suzy.com and former CEO of agencies Crowdtap and MRY which sold to Publicis.
When I was just starting out with my agency back in 2002 there was one cold February morning when I had hopped on a 5am flight for my first big meeting with a major CPG in the Midwest. After 100 emails and cold calls it was finally on….
Matt delivered his largest keynote to date at the SAP FKOM Summit in Barcelona Spain. In this 30 minute comprehensive talk he deliver a global outlook on the impact of millennials on culture, society, and business.
Get ready to find out how millennials are slaying the HIPPO - the Highest Paid Person's Opinion - and driving businesses to become more data-driven. We dig into how decisions are often made on hunches and gut instincts, and not with data, and how the HIPPO is an equal opportunity destroyer. Hear about real-life examples of decisions made without data, such as the Bud Light bottle label and the Watermelon Oreo, and the consequences they faced as a result.
Matt sat down with Kevin Siskar of ambition today to discuss Suzy and why brands need to become more consumer centric for the millennial generation